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Do The Ride Thing

Do The Ride Thing is a local movement in aims to better urban mobility in San Diego, CA. A fun campaign and a great chance to teach our community a new way to move.

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Urban mobility has easily become on of my favorite topics to learn about -- and this is all about mobility. I worked to create a campaign that encourages our communities to change their daily commutes by using other modes of transportation showing the good and the ugly of urban mobility.

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I worked closely with RIOS to art direct this video campaign for Do The Ride Thing.

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