Do The Ride Thing is a local movement in aims to better urban mobility in San Diego, CA. A fun campaign and a great chance to teach our community a new way to move.
BRANDING - ADVERTISING - UI/UX - 2017
Urban mobility has easily become on of my favorite topics to learn about -- and this is all about mobility. I worked to create a campaign that encourages our communities to change their daily commutes by using other modes of transportation showing the good and the ugly of urban mobility.
I worked closely with RIOS to art direct this video campaign for Do The Ride Thing.