Path to The Future was created for UCPath Center, the University of California's newest component aimed to centralize everything from HR to payroll to academic services.
BRANDING - UI/UX - 2017
The goal of this campaign was to develop a startegy to push millenials to seek out employement with UCPath Center. I chose to use references to past social trends to develop a relatable, light hearted and modern campaign.
*Sidenote... This was not used for the UCPath Campagin but was part of the inspiration.