The University of California

Path to The Future was created for UCPath Center, the University of California's newest component aimed to centralize everything from HR to payroll to academic services. 

BRANDING - UI/UX - 2017

The goal of this campaign was to develop a startegy to push millenials to seek out employement with UCPath Center. I chose to use references to past social trends to develop a relatable, light hearted and modern campaign. 

ucpathlogo
PathToTheFuture_Logo_UCColors-04
magazine-ucpath
UCpathPostcard
pttf_web
ipad-ucpath2
213449

*Sidenote... This was not used for the UCPath Campagin but was part of the inspiration.